Crafted with just two ingredients.
Choose better.
Every bar, small-batch and slow-crafted. Pick your percentage.
Crafted in small batches with just cacao and dates, this 65% dark chocolate lets rich cacao...
The Food of the Gods
We thought we loved chocolate.
Turns out, we mostly loved sugar. It sneaked in and quietly took over the whole story.
Chocolate wasn't always candy.
Shocking, right? For most of its history, it had almost nothing to do with the sweet bars we grew up on.
Cacao was once the Food of the Gods.
Prized, ceremonial, revered. It was treated as something precious — because it is.
Then it got stripped of its benefits.
Turned into cheap cocoa, and refined sugar took the spotlight. The hero became an afterthought.
Packed with iron, magnesium & antioxidants
This is a superfruit hiding in plain sight -once you taste the real thing, you can't unsee it.
So you could taste the Food of the Gods again.
We use natural sweetness that enhances cacao instead of overpowering it. Nothing to hide behind.
Made in small batches, with the best beans.
Slow-crafted so you taste every note and flavour of the cacao — while enjoying all of its benefits.
Just the raw, clean version.
For the one in you who decides to be different. That's who BASIC is for.
Basic isn't boring. It's where extraordinary begins.
We don't believe in adding more. We believe in choosing better — six small commitments, kept in every batch.
Clean & minimal
Two ingredients. Everything you can pronounce.
No refined sugar
Dates do the sweetening. Cacao stays the hero.
Small batches
Slow-crafted, so every note comes through.
Ethically sourced
Fair to the farmers who grow the beans.
Best beans, worldwide
We travel for flavour. Only the finest cacao.
Sustainable, always
Considered from bean to wrapper.
“We love chocolate as much as you do. But being health-conscious, we couldn't have it every day.”
So we went looking for better chocolates — and discovered what we'd always had wasn't really chocolate. It was cocoa powder, palm oil, and refined sugar. We learned cacao was once a superfood, and what's on shelves today is nothing like it was back then.
That quest is why we started BASIC — for chocolate lovers like us who happen to be health-conscious too.
For the ones who choose intentionally.
Because becoming extraordinary begins with the basics — done consistently.
Shop the collectionPeople who chose different.
“I stopped reaching for the sugary stuff without even noticing. The 65% is dangerously good.”
“First chocolate that tastes like cacao and not a candy bar. The Oat one lives on my desk now.”
“Two ingredients. That's it. I read every label — this one actually earns its place.”